Sender name (also: from name) is the name displayed in your contacts’ inboxes. It’s different from the sender address (also: from address or from email), which includes an @ and a domain name.

What a brand name is to a product, sender name is to an email. It helps with things like recognition, familiarity, and clarity. An email sender name can be a conversation starter or a spoiler for the content inside. You might have often been forced to ponder about two things with regards to the email sender name.

• What name should I use?
• Why didn’t my user name work?

Sender names are the first thing a user sees in their inbox. Sender names contribute greatly to the most influential metric in email marketing – open rates. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates. And when open rates increase, your conversion rate will likely follow.

• What name should I use?
• Why didn’t my user name work?