Your Personal Email Marketing Dictionary.

Never get stuck again, get the definition of all email marketing terms in one place.
Explore terms View new terms
Word of the Week

Email Preview Text

Description

An email preview text is a small line of text that appears below (or beside) the subject line in an email inbox to give the reader an idea of the email content. By default, the email client will use the first set of texts in the email content but you can use an email preheader text to customize what shows as the preview text.

As defined by

Engage

Popular Word

Segmentation

Description

Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately

As defined by

All-time Favourite

Automation

Description

Automation is a sequence of processes that can be automatically triggered to perform specific customer-related tasks

As defined by

Engage